Website & Digital Experience
I worked on the visual design of the Fairphone website across multiple viewports, delivering renders, photography and performance-ready assets with a focus on clarity, consistency, and accessibility.
After the rebrand, I contributed to updating the website in line with the new brand guidelines.
The Fairphone website was awarded Website van het Jaar 2025 in the Consumer Electronics category.
As part of the website work, I led a dedicated project to create a comprehensive style guide. The guide defined UI principles, spacing, paddings, margins, and reusable components, and served as a shared reference for designers, developers, and stakeholders before and after the website launch.
Templates
I designed a set of slide templates used company-wide for internal communication, helping teams present information clearly and consistently. The templates were built to be flexible and easy to use by non-designers, supporting day-to-day updates as well as larger internal presentations while staying aligned with the Fairphone brand.
Campaign and Promotion Assets
Alongside product and website work, I designed promotional and campaign assets supporting Fairphone’s marketing and ecommerce efforts. This included visuals for paid media, digital campaigns, and partner platforms across a range of formats and placements.
The focus was on creating clear, adaptable designs that could perform across channels while remaining consistent with Fairphone’s brand system and messaging.
The brand refresh
Fairphone introduced a new brand identity, including updated typography, colour palette, photography, and visual language.
The new identity was rolled out across web, print, and digital channels.
The new identity was rolled out across web, print, and digital channels.
The brand refresh
I also supported my team on the visual evolution of Fairphone’s social media, moving from a render and gradient-heavy style toward a cleaner, more lifestyle look based on photography.
